The Beauty of ConcreteA concrete faucet cast by hand and limited to an edition of 500 deserved a limited edition launch. Thus, The Beauty of Concrete was born. For the launce of Vettis Concrete, we created custom video and shot behind-the-scenes photography to celebrate every step of the creative process, and paired it with language that truly captured this astounding innovation in the home category.
Agency: Young & Laramore
Art Direction: Dan Shearin
Design: Mitchell Brown, Dan Shearin
Writing: Jane Driver
Film: Susi Sie
Faucet Photography: Nils Ericsson
Packaging Photography: Rachel Regan
Web: Chris Weiper (Young & Laramore), BORN
Custom packaging with textured exterior and blind embossing was created to further elevate the consumer experience, along with a handmade, hand-numbered concrete keepsake card and a poster that detailed each step of the craftsman’s process.
