VETTIS CONCRETE

A concrete faucet cast by hand and limited to an edition of 500 deserved a limited edition launch. Thus, The Beauty of Concrete was born. Custom video and behind-the-scenes photography celebrate every step of the creative process, paired with language that truly captures this astounding innovation in the home category.

Custom packaging with textured exterior and blind embossing was created to further elevate the consumer experience, along with a handmade, hand-numbered concrete keepsake card and a poster that detailed each step of the craftsman’s process.

Features

Comm Arts, “Young & Laramore’s landing page for Brizo showcases the artistry behind its limited edition Vettis Concrete faucets." →

Awards

Graphis Advertising Annual 2020, Gold →
Graphis Design Annual 2020, Gold →

Agency: Young & Laramore
Art Direction: Dan Shearin
Design: Mitchell Brown, Dan Shearin
Writing: Jane Driver
Film: Susi Sie
Faucet Photography: Nils Ericsson
Packaging Photography: Rachel Regan
Web: Chris Weiper (Young & Laramore), BORN

Custom packaging with textured exterior and blind embossing was created to further elevate the consumer experience, along with a handmade, hand-numbered concrete keepsake card and a poster that detailed each step of the craftsman’s process.

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