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Tomorrow Bookstore

There’s a new independent bookseller in the heart of Indianapolis—Tomorrow Bookstore. Tomorrow’s founder, Julia Breakey, named the store for the famous Macbeth soliloquy, “Tomorrow, and tomorrow, and tomorrow,” read to her by her grandfather from a young age.

To expand on this Shakespearean influence, I developed a lovable brand mascot, Macbookth, and Instaworthy brand pieces that capture the witty & charming nature of Julia’s store. This new visual narrative for Tomorrow combines the essence of the classic literature that inspired her shop with a modern edge that nods to Julia’s passion for new books and today’s ideologies.

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