INDY INDIE BOOK CRAWL 2025

The 2nd Annual Indy Indie Book Crawl kicked off March 20, 2025 in Indianapolis. Created by Jake Budler of Tomorrow Bookstore, the city-wide event invited Hoosiers to collect stamps from 27 local bookstores for a chance to win a range of prizes, courtesy of the participating shops.

For Year 2, we built on the initial visual identity by updating the color scheme and adding new merchandise. Vibrant totes bags and stickers helped introduce Ernest, the bookworm, as the IIBC’s official mascot, and BINGO cards gave participants more ways to win prizes that also helped support local business.