The Beauty of ConcreteA concrete faucet cast by hand and limited to an edition of 500 deserved a limited edition launch. Thus, The Beauty of Concrete was born. For the launce of Vettis Concrete, we created custom video and shot behind-the-scenes photography to celebrate every step of the creative process, and paired it with language that truly captured this astounding innovation in the home category.
Custom packaging with textured exterior and blind embossing was created to further elevate the consumer experience, along with a handmade, hand-numbered concrete keepsake card and a poster that detailed each step of the craftsman’s process.
Features
Awards
Graphis Advertising Annual 2020, Gold →
Graphis Design Annual 2020, Gold →
Agency: Young & Laramore
Art Direction: Dan Shearin
Design: Mitchell Brown, Dan Shearin
Writing: Jane Driver
Film: Susi Sie
Faucet Photography: Nils Ericsson
Packaging Photography: Rachel Regan
Web: Chris Weiper (Young & Laramore), BORN